» Posted on Jul 10, 2013 in Uncategorized

Elafonisos Municipality launches islands brand identity

It is not just something to be promoted, it is what the destination is all about. A state of the art in all aspects representing logo, icons and messages along with local events and products presentation, showcasing the diverse cultural and entertainment alternatives of the island.

A new fresh thematic leaflet is designed, aiming to position the authentic physiognomy of the destination.

The brand development is the first critical step in the positioning effort process, in order to be implemented a communication strategy aiming to invite world guests to visit the island for leisure, business and scholarly purposes.

It is about a constant community-wide effort to effectively communicate the destination and its unique products and experiences, based on a long term focused strategy on what really distinguishes the Elafonisos from other destinations.